The outdoor brand’s new Friends don't let friends drive cybertrucks T-Shirt . FW24 drop features functional upgrades of its best-selling styles. Outdoor clothing brand K-Way just dropped its new Fall/Winter 2024 collection, confirming that Ski season has officially arrived. Blending functional design and practical fabrics with new season silhouettes and contemporary styles, the collection offers the ultimate upgrade for skiwear enthusiasts. Enhancing the brand’s signature silhouettes through in-depth research into textiles and technical detailing, FW24 sees an even deeper exploration of fabric innovation. Standout styles include the Bonded Padded range, focusing heavily on comfort and lightweight materials, Premium Klassic collection which utilizes a new hydro-repellent technical wool fabric and the Fabric Mix program, which blends waterproof nylon with twill fabrics.
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Celebrating the new release is a campaign that aims to transport us to the world of the surreal, placing the vibrant hues of the collection against a ski slope backdrop Friends don't let friends drive cybertrucks T-Shirt . Take a look at the collection above and head to K-Way’s website to purchase from FW24. In other FW24 news, take a look at “Ground Control” from Marine Serre.Inspired by the character of Erika Kohut from the film ‘The Piano Teacher.’ SHUSHU/TONG just presented its Spring/Summer 2025 collection at Shanghai Fashion Week, once again blending the uniqueness of girlhood with contemporary sensuality. Dubbed “The Pleasure of Rejection,” the collection takes inspiration from the character of Erika Kohut from the film The Piano Teacher, drawing on the “complexity, sensitivity, contradiction, and madness” that sits within the inner worlds of women. Chapter 12 of the book The Conflicts Within Us also serves as inspiration for this season, looking at the symptoms of masochistic tendencies and the struggle between attraction and rejection. “She becomes aware of her desire and capacity to attract people but turns against them with indignation and contempt as soon as they take her advances seriously,” reads the SS25 press release.
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