With posts like Proud American Firefighter T-Shirt . Ford’s, the beauty community is able to be educated about the chemistry behind some of their favorite products and new brands alike. It’s also a way for beauty brands to hear directly from the communities that they’re aiming to serve through first-hand feedback from users like Golloria.”People with dark skin deserve to be included in the beauty industry,” she tells Hypebae. Her now viral post is a good way for companies to course-correct by engaging directly with the community to come up with a solution. One that’s in line with consumers needs and produces a product that inclusive of all of the communities that enjoy the brand. For more beauty news, check out our coverage of Charlotte Tilbury expanding into fragrances.
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Now sold-out, JordanLuca‘s “Pee Stained Denim” jeans are all the hype in fashion Proud American Firefighter T-Shirt . The cheeky pair of jeans was made to cause a riot. According to the London label, “The jean is a commentary on the fetishization of capitalist consumerism and is oxymoronic in itself.” Essentially, for JordanLuca, capitalism is desire, lust and a kink.”Co-Founder Jordan Bowen adds: “The fetish feeds the capitalists, but the capitalist is the fetish; an ecosystem where one feeds the other.” Resulting in a never-ending cycle. Ironically, the moment — which is a critique on the never ending cycle of capitalism — has gone viral, and resulted in the denim reaching sold-out status. This isn’t the first time fashion made a fetish reference, with Greek brand Di Petsa debuting a “Masturbation Pocket.” In 2019, the brand’s founder Demetria Petsa also teased pee-stained denim via Instagram. Which to no surprise, garnered the response of “Why?” Oh, and let us not forget the “Touch of Sure” shawl by Fendi. In other news, p-ssy pockets are the hype rn too…It-girl Iris Law was just announced as the newest face of GUESS JEANS, joining the denim revolution as the brand gears up to present its GUESS AIRWASH concept. Appearing in a new campaign lensed by Rafael Pavarotti, the model is captured in a pared-back setting, showcasing the brand’s signature denim collection.
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