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The very choice of ambassadors, a mother and son portrayed beyond their celebrity status — stands for the inheritance of memories projected into a future vision: the experience of the future, which as a concept sounds like a perfect oxymoron DISC GOLF HELLO DARKNESS T-Shirt . Napa returns to exploration, to color, to materials with a strong personality, rediscovering its archive, the unexpected details, and the confident, recognizable shapes: if you know, you know.They are key. Collaborations must be selective and unexpected, but they are a strategic part of the brand’s evolution and journey. There must be alchemy. I don’t agree with those who reduce collaborations to rational purposes: commercial, branding, communication and so on. It must first and foremost be credible, coherent, and authentic; alchemy is essential to achieve that. I don’t like forced collaborations, those planned around a table, the ones that are merely the result of market strategy. I love choices driven by storytelling, by complementarity, and often by the unexpected combination of two perspectives. I believe collaboration is the perfect way to tell an extraordinary story, where two realities amplify each other.
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