Prada‘s Fall/Winter DISC GOLF NEVER UNDERESTIMATE AN OLD MAN T-Shirt . 2024 campaign strips things bare, focusing on “honest human interaction” and “the exchange of ideas.” Starring an eclectic mix of well-known actors and ambassadors, the campaign sees Damson Idris, Harris Dickinson, Yili Ma, Letitia Wright and Hunter Schafer immersed in conversation, spotlighting pieces from the FW24 collection. Lensed by Willy Vanderperre, the campaign explores the art of interaction, capturing stolen moments and intimate discussions, and celebrating fashion as a form of exchange. Drawing inspiration from different film eras, narrative cinema and documentary-style filming, the campaign sees its ensemble cast conversing both face-to-face and via phone. Speaking from a script created by Miranda July — an artist whose own work also centers around discussion and language — the campaign features still image and short films, directed by Oscar-nominated director Garret Bradley.
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Take a look at the campaign above and head to Prada’s website for more information on the FW24 collection DISC GOLF NEVER UNDERESTIMATE AN OLD MAN T-Shirt . In other news, eBay’s designer auction is well and truly underway.Get Prada on speed dial thanks to its new Fall/Winter 2024 campaign, an evolution of its last release — inspired by dialogue and conversation between individuals. Teaming up with American filmmaker Miranda July, the new campaign features Hunter Schafer and Letitia Wright and is set to appear on billboards across key cities worldwide. Bringing the art of conversation to life, each billboard will feature the same toll-free phone number that the public can actually call and speak to. Upon calling the number, fans can interact with July’s voice, which will interpret the conversation according to a pre-programmed script written by July. Exploring dialogue as a means to convey knowledge, exchange experiences and express intimacy and real-life presence. Each scripted call will have a multitude of outcomes and variations, triggered by caller responses and randomly selected. From ironic advice and friendly conversations to unexpected scenarios, each interaction promises to provide an individual and unique experience, combining technology with gestures.
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