Born and raised in My heart keeps beating like a hammer metric T-Shirt . London, Annie Purdy never had much interest in Bratz or Barbie dolls. In fact, as a child, she was so unimpressed with her one Barbie that she ended up dismantling it and leaving it legless. Instead of playing with dolls, she channeled her creativity into making shoes, quirky Play-Doh creations and accessories. Although she refused to wear shoes until she was five, the recent graduate of the Royal College of Art now has a shoe game that’s stronger than ever. In our latest edition of Baes with Kicks, we catch up with the talented footwear designer to dive into her journey and explore the inspiration behind her new collection, “Hot Girls Hike.”I got into footwear after studying at the London College of Fashion.
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I studied my foundation at Central Saint Martins and I was on the Jewelery, Footwear and Fashion Accessories course My heart keeps beating like a hammer metric T-Shirt . I was the only footwear student in a class of jewelers and started experimenting with waste material by going into my recycling bins, cutting things up and making little shoe-like objects. While I was there, I met an established footwear designer and they offered me an internship so I thought, “Why not? Let’s go head first into it.” I was intrigued by the challenge of it because the foot is such a weird part of the body and it’s such a weird shape. I felt like it was a really good challenge to understand a different making process and I’ve always been really intrigued by how shoes are made, but never tried to make them myself. Overall, it was and still is a process of discovery to develop different techniques. What do you think is distinctive to your practice compared with other footwear designers? I hope that what makes me distinctive is my playful attitude towards footwear. I try to use footwear as a vehicle for a wider context; to talk about things like post-consumer waste issues or feminist practices. I use my practice as a shoemaker to delve into various wider topics.
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