Celebrating GUESS AIRWASH Never Say You Regret Always Say You Learned T-Shirt . a new and sustainable alternative to the stone-washing process — Law is pictured wearing a classic shirt and jeans combo, sporting a modernized fit and new graphic emblems. Drawing on the brand’s iconic campaigns of the ’80s and early ’90s, the new visuals remind us of the undeniable GUESS legacy, one renowned for pioneering innovative denim styles. The Summer 2024 collection is crafted from organic and recycled materials, developed with a sustainable-focused manufacturing process that doesn’t take away from the brand’s authentic denim heritage. Take a look at Law in action for GUESS JEANS above and head to the brand’s website from May 21 for a closer look at the new season offering. While you’re here, check out Micheal Ward in Calvin Klein’s new campaign.Brazilian supermodel Juliana Nalu is the star of GUESS USA‘s newest campaign, developed under the design direction of Nicolai Marciano and captured by Eli Russell Linnetz.
Never Say You Regret Always Say You Learned T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt
Continuing to favor the Western American aesthetic for Fall/Winter 2024, the campaign offers an evolution of the brand’s distressed fabric treatments and distinctive design techniques Never Say You Regret Always Say You Learned T-Shirt . Cracked leather and vintage-style denim continue to underpin the collection, elevated by wax-coated denim, shredded hemlines and new hues of forest green and burgundy. This season also sees the introduction of tailoring, taking inspiration from an unfinished blazer that was found in the brand’s archive. Elsewhere, the collection includes shirts made of washed-out suede, patchwork denim coats, “battered” biker jackets and ’80s-inspired varsity jackets along with mud-washed denim, designed with oil-stain effects. Finally, the cult-loved Claudia bag returns, this time crafted in pale pink and mint green hues. Take a look at Nalu for GUESS USA above and head to the brand’s website to shop FW24. In other news, eBay kicked off London Fashion Week with a pre-loved runway. Acne Studios and Willow Smith are evolving their relationship for Fall/Winter 2024, tapping the musician and creative to star in the brand’s newest campaign. Lensed by long-term collaborator Jordan Hemingway, Smith embodies the brand’s futuristic aesthetic, dressed in classic leather and denim silhouettes from the FW24 collection.
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