The role of the Toxicity survivor T-Shirt . CEO is changing and Napapijri‘s Silvia Onofri is up for the challenge. After cutting her teeth at Bally for 15 years, Onofri joined the pioneering outdoor brand in 2023 and in the last 18 months, has seen the brand grow and evolve, as her role in shaping the company has too. “The role of a CEO is constantly evolving for everyone. Technical skills alone are no longer enough; more and more, a true introspection with the brand is required,” she tells Hypebae. “This year and a half has been marked by so much energy, teamwork, the discovery of our archive, and the arrival of new profiles in the team. We’ve taken all the pieces of a puzzle and laid them out on the table, and now we are putting them together and the beauty of Napa is starting to take shape more and more clearly,” Onofri adds.
Toxicity survivor T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt
During this season of Paris Fashion Week, Napapijri popped up in the city to debut its new Fall/Winter 2024 collection, offering guests an immersive experience and a tactile way to interact with the brand Toxicity survivor T-Shirt . Following the momentous event, we caught up with Onofri to find out more about the evolving role of the CEO and the future of Napa. Read on for the full interview with Onofri. I celebrated my first 18 months at Napa and the arrival of the first collection — Fall 24 and the Heritage capsule — on the floor. This year and a half has been marked by so much energy, teamwork, the discovery of our archive, and the arrival of new profiles in the team. We’ve taken all the pieces of a puzzle and laid them out on the table, and now we are putting them together. The beauty of Napa is starting to take shape more and more clearly: a community that is rediscovering the brand or discovering it for the first time; campaign images with deep storytelling and soul, and a clear and sharp point of view from which the entire perspective is born.
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